Case History: Clicker #1009
Client: Department of Transportation
Objective: Encourage seat belt usage among drivers statewide.

The sound of the M-i Clicker is similar to the sound made by a seat belt locking. Used to promote a "Click it or Ticket" safety program, the Clicker was handed out by the thousands at state and county fairs and at driver education classes. The Clicker reminds the driver to buckle up before driving.

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Case History: Monitor Memo Mate #5075
Client: Senior High School
Objective: Promoting a new web site.

A high school had computer class students create the schools new web site and wanted to recognize students that worked on the project. An additional objective was to encourage all students and their families to use the new site. Memo Mates were placed on all computer monitors to hold papers within reach and comfortable eye level. The Memo Mate kept the new web site address in constant view of all students in the lab and promoted the new site to everyone. Additional Memo Mates were available to students for use on the family PC at home.

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Case History: Magnifer Ruler #1229
Client: Mutual Fund Company
Objective: Express appreciation for attendance and provide a functional gift to remind customers of the advertiser's financial services.

A mutual fund company purchased 5000 Magnifier Rulers. The usual inch scale was replaced with columns arranged like the typical stock report listings found in papers. Below the magnifier additional copy included company name, phone numbers and web address.

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Case History: Pocket Screwdriver #8801 & #8807
Client: Rental Center
Objective: Promote Rental Tools.

The slogan "Pocket the savings with Ready-Rental" was used on this M-i Pocket Screwdriver to encourage home handymen to rent the larger expensive tools needed for special home projects.

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Case History: Police Whistle #1059
Client: Midwestern University
Objective: Increase awareness of campus safety programs.

M-i Police Whistles were imprinted with the campus crisis support phone number and 911. Distribution was at student orientations and football games. Addition of wristbands made these a convenient, personal safety product.