| Case History:Pocket Tools #8001 & #8807 Client: Automotive Service Objective: Repeat Customers. Fast oil change service centers are very popular, with several in every town competing for the same customers. Rather than offering lower prices to gain business, a service center advertised a "build your tool collection" promotion. Using the new M-i series of 4 different pocket screwdrivers, the customers were motivated to return to the same service center for oil changes. | ![]() |
![]() | Case History: Tip-Top Magnetic Note Holder Client: Mortgage Company Objective: Grow market share. Up and down movement in bank interest rates is mirrored in the rocking motion of the TIP-TOP Magnet! Notes are easily removed without lifting the magnet off metal surfaces - illustrating the company's user friendly approach to customer service and satisfaction. |