| Case History:Thin Night Light #2015 Client: Pharmaceuticals Objective: New product introduction. Distribution by direct mail and personal sales calls. |
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Case History: Rain Gauge #5085 Client: Roofing Company Objective: Gain market exposure. At a spring show, a roofing company gave rain gauges to homeowners who signed up to have an estimate prepared. With this product homeowners were constantly reminded of rainfall and a company that could be relied on if their roof began to leak. |
| Case History:Police Whistle #1059 Client: Midwestern University Objective: Increase awareness of campus safety programs. M-i Police Whistles were imprinted with the campus crisis support phone number and 911. Distribution was at student orientations and football games. Addition of wristbands made these a convenient, personal safety product. Whistles | ![]() |