| Case History: Magnifier Ruler #1229 Client: Mutual Fund Company Objective: Express appreciation for attendance and provide a functional gift to remind customers of the advertiser's financial services. A mutual fund company purchased 5000 Magnifier Rulers. The usual inch scale was replaced with columns arranged like the typical stock report listings found in papers. Below the magnifier additional copy included company name, phone numbers and web address. |
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 | Case History: Klip-Kit #5015 Client: Distribution Company Objective: Promote quality customer service. To promote the company name and product line an office product was selected that could be imprinted on two sides. Motivational messages on one side and dealer's logo on reverse side reminds customers how "little" things add up to fantastic service. Distributed by sales staff when making calls. |
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